Celebrating World Malbec Day

Every year on the 17^th of April, wine lovers around the globe raise a glass to celebrate World Malbec Day, a tribute to one of the most favoured red varietals.

Originally hailing from France, particularly the Cahors region, Malbec has found its true home in Argentina, where it has flourished and become synonymous with the country’s wine identity. This special day serves not only as an opportunity to enjoy this robust wine but also to appreciate its rich history and the stories behind its cultivation.

The Journey of Malbec

Malbec grapes date back as far as the 15th century. Introduced to Argentina in the mid-19th century by Michel Pouget, the varietal adapted remarkably well to the high-altitude vineyards of Mendoza, a region known for its ideal climate and soil conditions. Over the years, Malbec’s popularity increased rapidly as producers embraced modern winemaking techniques and focused on showcasing the grape's lush fruit flavours and silky quality.

Today, Argentina is celebrated as the leading producer of Malbec, accounting for nearly 75% of the world’s total Malbec production. The country’s diverse terroir contributes to a wide range of flavour profiles, from deep blackberry and plum to notes of chocolate, leather, and even floral hints. This versatility has led to Malbec becoming a favourite not just among casual drinkers but also among enthusiasts who value its complexity.

Celebrate and Enjoying

World Malbec Day is an invitation for wine fans to explore and savour this remarkable varietal. Whether you are a seasoned enthusiast or new to the world of wine, there are countless ways to enjoy Malbec - wine tastings, dinners featuring Malbec pairings at your local restaurant, online events hosted by producers, or even at home with family and friends. Here at our Cellar Door shop Alexis and his team offer honest help and advice to make your selection of this fantastic varietal as easy as possible.

When it comes to food pairings, Malbec is incredibly versatile. Its bold structure and rich flavours make it a perfect match for hearty dishes, such as grilled meats, barbecued ribs, and rich pasta sauces. The wine’s tannins also complement aged cheeses, making it a great choice for cheese boards. For those looking for lighter pairings, perhaps try a Malbec with a charcuterie platter featuring smoked meats.

Discovering New Regions

Though Argentina has become the face of Malbec, other countries also produce delicious versions of this grape. France still offers traditional examples from Cahors, often referred to as "black wine" due to its deep colour and powerful flavours. Lesser-known regions, including parts of the United States, Chile, and Australia, are also making strides in producing notable Malbec wines. Exploring these different regions can provide a wider understanding for the grape’s potential.

House of Townend recommendations:

How Will You Celebrate?

As the 17^th of April approaches, consider how you will take part in World Malbec Day.

Whether by hosting a gathering with friends and family or visiting your local wine shop, this day is about getting together with friends and the joy of sharing a great bottle of wine!

To pay homage to this wonderful grape variety, we are delighted to offer you 15% off ALL Malbec from now until midnight on Sunday 20th April 2025.

Use code MD25 at the checkout.

So, raise your glass to Malbec – a grape that has travelled the world, leaving an indelible mark on wine lovers everywhere.

Cheers to World Malbec Day!

Phil Taylor
Regional Account Manager

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